affordable solutions for better living

Ikea, the Furnishing Panacea

‘Affordable solutions for better living’ – the catchphrase of Swedish furnishing giant Ikea. While not a tourist attraction or historical landmark, this mammoth enterprise is unmistakably a corporate icon of Sweden. Its budget, flat-pack furniture philosophy is popular in 43 countries, globally spreading both the Swedish name and design aesthetic (see this overview of the company’s ethic and financial success).

An Ikea storefront looking as grand as ever. Source:http://nyulocal.com/wp-content/uploads/2010/04/alg_ikea-red-hook.jpg

An Ikea storefront.

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