tourism

More Than Meet(ball)s the Eye

What comes to mind when I mention Sweden?

Perhaps a land of tall blonde blue-eyed individuals, reindeer, Vikings, meatballs, smörgåsbords, snow, pitch-black winters and political neutrality? As a consequence of the media with which we are constantly bombarded, these are the stereotypical ideas which we all too often use to essentialise Sweden.

'Stockholm - The Musical' is an interactive advertisement showcasing many of the Swedish stereotypes. Try it out for yourself!

‘Stockholm – The Musical’ is an interactive tourism advertisement, humorously showcasing many Swedish stereotypes. Try it out for yourself!

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